FIRSTDROP 20% OFF SITEWIDE NO CODE NEEDED PROMOTION
Made to Endure.
Designed to Empower.
Elegant high-quality jewellery made for daily wear — sweatproof, waterproof, anti-tarnish, and hypoallergenic.
Confidence begins here.
Our First Drops
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925 Sterling Silver, Chains, Steel
Original price was: RM250.00.RM200.00Current price is: RM200.00. Read more
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Why Kings Cross London?
Jewellery that doesn’t just look good — it lives with you.
We’re redefining everyday accessories with durability, comfort, and trust built into every piece.
Built for Real Life
Our pieces are made to move with you — waterproof, heat-resistant, sweatproof, and anti-tarnish. Wear them daily, worry-free.
Zero Compromise on Comfort
All our jewellery is hypoallergenic and made with skin-safe materials. No green skin, no irritation — just clean confidence.
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Real Elegance, Real Confidence.
We’re not here to follow trends, we’re here to set them. At Kings Cross London, every piece is designed to make a statement – yours. Built to last. Meant to empower. Always turning heads. This isn’t just jewelry. It’s self-expression that stays with you.
I just can’t recommend Shoptimizer enough. I feel like I’m on a first-name basis with some of the crew, they’re just so unbelievably helpful, no matter what the question. Their products are also so beautifully well made and easy to maintain, they’ll last for years to come.
Every order from Shoptimizer has been an amazing experience. their site provides lots of detail so I know exactly what I’m getting and their customer support is just outstanding. I needed to swap an item for a different size and they arranged everything for me within 24 hours.
The Monarch – Gilded
This Week’s Signature Piece.
Own the Moment. Wear The Monarch. Step into your power with The Monarch – Gilded, a bold fusion of strength and sophistication. With its rich gold plating and clean, sculpted links, this bracelet commands attention without trying. Crafted to last — it's waterproof, sweatproof, hypoallergenic, and resistant to tarnish. Whether you're at the boardroom or the bar, The Monarch elevates your style with quiet confidence. More than just an accessory — it's a statement of who you are. Rule your realm.
Our Favourite Bracelets
International Customers! Shipping outside of Malaysia?
International shipping to more countries coming soon!